Social Awareness Group
June 15, 2020 - For immediate release
Raven Indigenous Capital Partners today announced an investment of $250,000 into the Social Awareness Group; a technology company headquartered in Edmonton, Alberta. Founded by Aaron Lambie, Kris Vanderburg, Joseph Duperreault, and Jacquelyn Cardinal in 2019, the company is brought together by a shared belief: Through small shifts, society can create positive changes in the relationships between Indigenous communities and non-Indigenous society. Motivated by their vision of "Indigenous Prosperity Globally" their flagship web-based product Nisto Link is an evolution of socioeconomic supply chain and hiring efforts to the industrial marketplace. For companies who have Indigenous prosperity as part of their current and future road map, Nisto Link plays a central role in illustrating objective data that connects corporate policy to actual results.
So much of our political and economic discussions assume that success is a zero-sum game, and that’s just not true. The work we do is our response to recognizing that we all have an obligation to ensure that Indigenous communities aren’t forgotten as the world continues to change around us. The impacts of COVID-19 on our economies only makes this call to action more urgent.
Aaron Lambie, CEO at the Social Awareness Group
We are excited to be working with and investing in Social Awareness Group, whose product Nisto Link allows the corporate sector and, more importantly, Indigenous communities themselves to really track impact and make informed future decisions. Concurrently, we at Raven feel it is critical for private capital to invest at this most pressing moment in our history and lead, where possible, in rebuilding a resilient Indigenous economy and a better Canada.
Jeff Cyr, Managing Partner at Raven Indigenous Capital Partners
When technology developed through an ethical lens respects the rights of the peoples connected with its data, wellness and prosperity are a more likely outcome. The work Social Awareness Group is doing with Nisto Link demonstrates, in a tangible way, how an ethical lens can be applied to data & technology, specifically where the wellness and prosperity of Indigenous Peoples have been targeted historically in the colonial context of Canada and the world."
Jeff Ward, Founder and CEO of Animikii Indigenous Technology.
Raven Indigenous Capital Partners works in partnership with Indigenous social enterprises and Indigenous social purpose organizations to accelerate their success by providing access to capital and bespoke technical assistance, within an Indigenous cultural framework, ultimately yielding a positive and lasting impact on the Indigenous and Canadian economies.
Read more at nistolink.com.