Ginew receives $500K investment to transform Native participation in the apparel industry
August 23, 2022
Raven Indigenous Capital Partners, North America’s only Indigenous-led and owned impact investment firm, announced a $500,000 investment in Ginew Inc., a Native-owned garment company located in Portland, Oregon,USA.
Raven uses a proprietary Indigenous impact measurement and metrics to pursue investments in enterprises that are innovative, scalable and focused on advancing Indigenous Peoples. “I felt pride when I first experienced the Ginew brand and the garment collection. It reflects Indigenous excellence at a scale I haven’t seen in the market. This led us on a journey to learn about this family business and their vision to revitalize the Indigenous economy,” comments Jacqueline Jennings, Venture Partner, Raven Indigenous Capital Partners. “We are excited to support Ginew as it scales its collection, increases its international presence and transforms Native participation in the apparel industry.”
Ginew designs and creates a contemporary collection of Native Americana with each item drawing inspiration from the proprietors’ cultures. Ginew incorporates family symbols and teachings into their garments and goods, while constructing them of premium materials. Selvedge denim, wax canvas and artist-designed shirts are examples of the American made items in Ginew’s collection.
Raven’s investment supports strategy, growth and an in-depth product roadmap. Seeking social and economic impact through the promotion of Native identity, tradition and knowledge are the shared values between Ginew and Raven. This investment will help drive several of Ginew’s initiatives:
- Transform Native representation in the apparel industry
- Engage in relational interactions versus transactional
- Nurture a culture-centered approach to business
- Develop a robust and resilient Native economy
- Sustain change and the well-being of people and the planet
Ginew is a very personal brand. We incorporate our Ojibwe, Oneida and Stockbridge-Munsee heritage and family stories into our collection. Raven and Ginew are very compatible culturally which is very important to us as we look to accelerate Native opportunities. One of our first priorities is to thoughtfully expand our collection,” comments Amanda Bruegl, co-founder of Ginew Inc.
Ginew’s brand essence is deeply rooted in connecting to a diverse community through storytelling while transforming the garment industry. “We are very intentional about our supply chain and choosing collaborators that share our mission to bring positive social and economic outcomes. Amanda and I aim to transform the Native narrative in the apparel industry and we are grateful for Raven’s support,”remarks Erik Brodt, co-founder of Ginew Inc.
For more information: Ginew Inc.